Hanes Premium

We were asked to redesign the entire line of innerwear for Hanes Premium, which is sold exclusively at Target. From the underwear and socks packaging designs through to all of the photography, we used soft colors and diverse models to give the brand a fresh look and feel.

Hanes Premium

We were asked to redesign and shoot the entire line of innerwear for Hanes Premium, sold exclusively at Target. From the packaging concepts through to photography, we used soft colors and diverse models to give the brand a fresh look and feel. Since the refresh, Hanes has reported that sales have noticeably increased.