Hanes Silk Reflections

We were asked to come up with a complete brand refresh and repositioning. We updated the package design to be bold and modern, and elevated the package photography, as well as the editorial for in-store, advertising, e-commerce and market.

Hanes Silk Reflections

We were asked to come up with a complete brand refresh and repositioning. We updated the packaging design with a bold, modern look that appealed to a younger audience. New product photography elevated the look and feel of the product, as well as seasonal fashion editorial shoots to be used for in-store, advertising, e-commerce, and market.