Playtex 18 Hr
Playtex wanted to modernize their packaging to appeal to a younger consumer without alienating their loyal customer base. We worked on an evolution of their iconic design that felt fresh and modern, but was still an unmistakable part of the 18-hour brand family.
Playtex 18hr
Playtex wanted to modernize their packaging to appeal to a younger consumer without alienating their loyal customer base. We worked on an evolution of their iconic design that felt fresh and modern, but was still an unmistakable part of the 18-hour brand family.